In Chapter 1, we'll start by outlining the 4 ways that audiences are discovering your videos on YouTube. Then we'll dive into defining exactly who the audience is that you're trying to reach so that you know what videos they want to watch.

In Chapter 2, we'll guide you through how you can earn the audience's click. We'll talk through how to use titles and thumbnails to get your audience intrigued, and break down exercises we use to create titles and thumbnails to grow your viewership. We'll also go over one of our favorite resources for coming up with high viewership ideas.

In Chapter 3, we'll show you how to deliver on the promise of your thumbnail and break down our 5 principles of compelling hooks. The first 30 seconds of your video define whether or not your viewers will stick around. We'll then dive into our favorite storytelling frameworks to keep your viewers engaged and bring on George Blackman to talk about a key exercise you can use for your videos: the 3 levels of scripting.

In Chapter 4, we'll bring on Ernesto Perez to outline how he's helped creators get hundreds of millions of views on their shorts. He'll break down the anatomy of a high viewership short, and talk through the framework that you can use for your shorts: The Stop, Hook, Payoff Method.

In Chapter 5 & 6, we'll discuss how you can create ideas and include CTAs in your videos that keep your viewers wanting to watch another video. We'll also dissect how to craft high conversion off platform CTAs that drive viewers to your website or a brand's product. We'll also go over the data that you need to pay attention to in YouTube studio to make sure you're growth is heading in the right direction and how you can create a sustainable production process to create consistently without burnout. We'll cap off the course with the YouTube Growth Playbook checklist: a guide that you can refer back to on your journey to keep you on track towards your goals.