Are you a creator that is struggling with...

Securing
Brand Deals

You're working with some brands already, but want to figure out how to get more deals, or larger ones, on a consistent basis.

Building Consistent
Cash Flow

Your revenue varies greatly month-to-month, making it difficult to grow your business and plan for the future.

Confidence in Financial Decision-Making

You’re making money as a creator, but you struggle to know where your business is heading.

By the end of this course
you will:

Book better brand deals

You’ll complete and learn how to use a pitch deck that shows your unique value, who your audience is, why brands should work with you, and how they can buy from you.

Understand how to price yourself to create consistent income

You’ll develop a brand deal price that you're comfortable with, and learn how to create long-term brand partnerships that create recurring monthly revenue.

Develop a clear vision of where your business is heading

You’ll have a repeatable process in place that gives you the confidence to make long-term business decisions.

Course Curriculum

Over the 30-day period we’ll bring you through the 4-pillars of your Creator Startup: Audience, Value Prop, Process, and Monetization. Once you have your pitch-deck and the roadmap for your business, we’ll focus on securing deals and building for the long-term.
00

Pre-Course

A pre-course goal-setting exercise will help you set the financial, content, and lifestyle outcomes that you’d like to build with your career as a creator.
01

Who’s In Your Audience?

In Chapter 1, you’ll learn the fundamentals of the advertising business, the definition of a “High-Quality” Audience, and you’ll segment your audience into 3 unique avatars that will be featured in your pitch deck.
02

Your Unique Value

In chapter 2, you’ll focus on your “why” and understand what makes your audience come back from video to video. You’ll know why you’re uniquely qualified to work with certain brands and how to communicate that value in your pitch deck.
03

Process & Pricing Yourself

In chapter 3, you’ll develop your “menu”. This shows brands exactly how they can work with you and how much it will cost. You’ll gain the confidence to deliver on what you say “yes” to and have a better idea when to say “no”.
04

Getting a Yes From the Brand

In chapter 4, you’ll learn how to use your completed pitch deck to show brands exactly why they should work with you. You’ll learn your role in the pitch process and how to negotiate a contract that makes sense for you.
05

Long Term Partnerships

In chapter 5, you’ll learn how to navigate working with brands after the contract is signed. We’ll walk through how to create a good integration and how to trigger a renewal contract with the brand.
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In This Chapter

We’ll walk you through how a creator startup is different from a traditional startup. Before the course begins, you’ll set goals with our Creator Vision Worksheet. The exercise will help bring you clarity and support you in getting the most out of your 30-day experience with Creator Startup.

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In This Chapter

Across 2 videos you’ll learn about the stages of all Creator Startups and know where you are in your journey. We’ll deep dive into your audience to truly understand who they are, where they hang out, and what matters to them. Hyper-defined audience characteristics will be written out and then broken down into 3 audience segments that you can use during the pitch process with brands.

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In This Chapter

Through 3 videos and 3 exercises, we’ll walk you through how to define the value that you provide to your audience. You’ll complete the first 4 pages of your pitch deck and learn how to talk to brands about your channel and why they should work with you.

Then, we will host the first live session with the cohort and will cover how you can offer something to both your audience and brands that is unique from other creators.

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In This Chapter

Over 4 videos, you’ll complete the final 3 pages of your pitch deck. You’ll learn our formula for pricing yourself, as well as how to alter your pricing as your creator startup grows. Then, you’ll discover the different ways that you can work with brands and how many videos you need to make to reach your revenue goals. We’ll also take you through our Brand Deal Financial Planner Template and show you how to predict revenue and keep track of your partnerships.

Our second live session of the course will focus entirely on how you can stay consistent as a creator. We’ll talk about how to look at your video making process from a birds eye view to pinpoint where you can improve your efficiency. To do this, we’ll go over 2 exercises that we use weekly in our business.

Lastly, we’ll host a live session to cap off Chapter 3 and talk about finalizing your pitch deck. We’ll answer any questions you have about the curriculum up to this point and will help you feel confident in the pitch deck you’ve made.

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In This Chapter

Chapter 4 kicks off with an overview of the pitch process. This is where you’ll figure out what type of creator you are: “Creator Operator” or a “Represented Creator”. You’ll make a list of the brands you’d love to partner with, learn how to reach out to a brand, and what to do if a brand reaches out to you first.

We’ll host a live session that walks you through the pitch process. We’ll talk about a brands’ motivations for working with you, discuss if a brand cares about your viewership numbers, and how to decide if a brand is the right partner. You’ll end this session with a list of questions to ask a brand in the pitch process that will set you up for success.

Our second live session in Chapter 4 will cover how to close the deal when in the pitch process. We’ll discuss negotiation levers, the emotions surrounding pitching a high number, and we’ll give you a contract template to use for your partnerships. 

Interview spotlight: We’ll also bring on a lawyer to answer questions about the legal side of partnerships.

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The final chapter of Creator Startup begins with a video about the execution phase of the pitch process. We’ll discuss the exact steps of the execution that you need to look out for, and how this part of the process could change depending on if it is “Brand-Led” or “Creator-Led”.

Interview spotlight: We’ll interview our agent at UTA to give you an insight on what it’s like to be represented, and what agents look out for in brand partnerships.

We’ll host a live session where we walk you through our Brand Integration Framework, which will help you create integrations that appeal to both your audience as well as the brand. We’ll discuss how to get a renewal with a brand, as well as how to turn a one-off deal into a long-term partnership. Then, we’ll take you through how we keep track of our revenue and expenses as a business with our financial tracker. 

In our final live session of Creator Startup we will choose one person in the cohort to do a mock pitch to us in front of the cohort. We’ll give you feedback to help you and the cohort improve their pitch. We’ll also answer any questions you have about the curriculum throughout the course.

What else you'll get...

7 Live Sessions across 4 weeks

12 Pre-recorded video modules

Creator Startup Digital Workbook

To go along with the video content & live sessions, we’ve created a full workbook for you to be able to apply the information directly to your creator startup.

Our brand deals financial planner

We're giving you access to the custom template we built for our business that allows us to plan how many brand partnerships we can sell, and the rate for each.

A completed pitch deck for your business

You’ll have completed a full pitch deck tailored to your brand, business, and audience that you’ll be able to put in front of brand partners right away.

An invitation to our Creator Startup Community

Collaborate with like minded professional creators and get feedback as you embark on this new chapter together of building your creator business.

1 year of early access to Spotter AI Tools

A suite of AI tools tailored specifically to your channel to help you brainstorm ideas.

And for one creator 
in each cohort..

We’ll pick someone to go over their pitch deck with us live on our audio podcast feed. We’ll give you feedback tailored to your creator business.

No one knows more about the Creator Economy than Colin and Samir.
neal mohan (CEO of YouTube)

Weekly Live sessions

LIVE

Led by Colin & Samir

During each week of the course, there will be a live session covering the curriculum, guiding you through new exercises, and offering you a chance to ask questions.
LIVE

Q&A with our talent agent

You'll join a live session with Ali Berman, Head of Digital Talent at UTA, to ask questions about representation and her experience building creator businesses.
LIVE

Q&A with a lawyer

You'll join a live session with an entertainment lawyer to learn about key terms and deal points that you should be aware of when signing brand deal contracts.

Bonus Content

Creator Startup is focused on helping professional creators build sustainable, scaleable brand deal businesses. While the core learning experience is centered around that goal, we’ve also included two pieces of bonus content for creators to professionalize their businesses.

Our Guide to Storytelling

There are two sides to a creator startup - the business side and the creative side. For you to get opportunities to grow your business, you’ll need to learn how to tell a compelling story - something we’re incredibly passionate about. We’ve crafted this guide that breaks down how to structure a story, develop your characters, and our favorite ways to engage your audience.

Your Creator Type Assessment

Creators are like athletes - we all make media, but there’s a huge range of the type of content we make, the lifestyle we prefer, and the needs we have. In this assessment, we’ll help you define where you sit on the Maker-Manager spectrum, so you can learn about how to structure your creator business so that it works for you.

How Creator Startup fits in your creator journey
Are you

An Aspiring Creator

If you have a strong desire to have a career making videos but haven’t yet made the leap to full-time, you’re in a great place. This is exactly where we were in the first year and a half of building our channel. Your job right now is to explore - focus on finding videos that you love to make and figuring out how you can integrate video-making into your lifestyle. When you’ve answered those questions, started to build a community, and get interest from brands, then it’s a great time to join Creator Startup. We’ll walk you through exactly how you can turn that initial brand interest and channel growth into a business that supports your desired lifestyle.

A Professional Creator

If you’ve committed to building a business making videos and you’re finding traction through brand deals, we know that it can be pretty confusing to figure out where to go next. How do you price yourself? How do you make your process more consistent? How do you grow your business long-term? Creator Startup will help you answer these questions and build your business in a sustainable way that ensures it will be a career for many years to come.

A Creator Team Member

If you’re a member of a creator's team, Creator Startup can help you support your company in operationalizing and scaling the brand partnerships business. The course will help you grow revenue and build for long-term success.
We made Creator Startup for our younger selves. Had we known what we know now, back in 2018 we would have had a much easier time turning our love of making videos into a career. We hope to pass along the knowledge to you so you can avoid the years of confusion and asking yourself if you’ll ever make this work.
Join the Waitlist
This is our

Guarantee

We've packed everything we know about building a creator brand business into this course. If you complete the course and don't think it was worth it - we'll refund you the entire cost of the course.

If we haven't met

Hey, we’re Colin & Samir

We’re YouTube creators and podcasters that break down the latest in the Creator Economy from a creator's perspective. We’ve spent 10+ years making videos together on YouTube. We built and sold our first YouTube channel. We interview the biggest creators on Youtube.

This course is for you if...

  • You have already started making videos on a regular basis
  • You’ve done at least one brand deal before
  • You want to increase the amount of brand deals you get and learn how to increase your rates
  • You want to know the ins and outs of building a creator business
  • You want to build long-term partnerships with brands
This course is not for you if...
  • You haven’t started to make content yet
  • You aren’t ready to create videos on a consistent basis
  • You don’t want to monetize through brand deals
  • You want to know how to go viral on YouTube
  • You can’t commit 30 days to the live cohort
If you’re ready to commit and transform your creator business, join our first cohort.
Join the Waitlist

Go ahead, write us off.

Literally

For business owners like you, Creator Startup is tax deductible. It’s a business expense, so you can deduct 100% of the cost from your taxes.

FAQS

How is this different from the content that is already on YouTube?

Good question - no matter what content we make, our goal is always to educate and empower creators. On YouTube, we do that through conversations with other creators that can teach and inspire you to go out and create. While we will bring in experts for some interviews, Creator Startup is centered around actionable exercises that you can apply directly to your own business. Unlike our YouTube content, you’ll leave this course with a completed pitch deck and tools to use throughout the growth of your creator journey.

How long is the course?

The course is 5 chapters that consist of 12 videos and 7 live sessions. The course is 30 days, so the curriculum and live sessions are designed to be completed all within that time frame. We know your time is very important, so we’ve worked hard to make sure each video is concise and valuable. We’ve all been in a class where you’re asking yourself, “When are they going to get to the point?” Creator Startup will not be that.

What gear and tools do I need to make use of the course?

All you need is a computer with an internet connection. For the exercises, we do recommend that you have access to a printer so that you can print them out, but we’ll also have each worksheet available digitally.

I don’t think this time frame works for me, will there be another course?

We understand - we want you to be able to take advantage of Creator Startup when you have the time to do so. That being said, we are planning on opening up future cohorts of Creator Startup, but don’t have any concrete plan as to when that will happen. So if you are interested and can find the time, we encourage you to join this cohort.

Do I need a certain amount of subscribers to take the course?

There is no subscriber requirement to take the course, but you do have to be committed to building a creator business. We do recommend that you be in a consistent flow of making videos and that you’ve done at least one brand deal so that you’re ready to implement the curriculum into your own business.

What experience with YouTube do I need to have?

To get the most out of Creator Startup, we recommend that you be in a consistent flow of making videos and that you’ve done at least one brand deal. If you aren’t there yet, you’ll still get a tremendous amount of value from the course, but it will be most impactful at a later point in your career.

What if I can’t attend the live sessions?

While we encourage you to attend as many live sessions as you can to learn the most from the course, we get that you might have other commitments. Each live session will be recorded for you to watch at your own pace. And - before each live session, you’ll be able to submit questions related to the chapter that we’ll try and talk through live for the cohort.

What if I don’t finish the course in 30 days?

No worries - we understand it takes time to do the work required for your creator startup. You’ll have lifetime access to the content, and all recorded live sessions, so feel free to finish at your own pace.