Build consistent revenue that allows you to focus on what you do best: creating.
Through 5 chapters of guided videos, exercises, and conversations with industry experts, we'll take the confusion out of landing brand partnerships and help you get the deals that are right for you.
Are you a creator that is struggling with...
Securing
Brand Deals
You're working with some brands already, but want to figure out how to get more deals, or larger ones, on a consistent basis.
Building Consistent
Cash Flow
Your revenue varies greatly month-to-month, making it difficult to grow your business and plan for the future.
Confidence in Financial Decision-Making
You’re making money as a creator, but you struggle to know where your business is heading.
By the end of this courseyou will:
Develop a clear vision of where your business is heading
Have a custom deck that you can use to pitch brands right away
Understand how to price yourself to create consistent income
Course Curriculum
Pre-Course
Who’s In Your Audience?
Your Unique Value
Process & Pricing Yourself
Getting a Yes From the Brand
We’ll walk you through how a creator startup is different from a traditional startup. Before the course begins, you’ll set goals with our Creator Vision Worksheet. The exercise will help bring you clarity and support you in getting the most out of your 30-day experience with Creator Startup.
Across 2 videos you’ll learn about the stages of all Creator Startups and know where you are in your journey. We’ll deep dive into your audience to truly understand who they are, where they hang out, and what matters to them. Hyper-defined audience characteristics will be written out and then broken down into 3 audience segments that you can use during the pitch process with brands.
Through 3 videos and 3 exercises, we’ll walk you through how to define the value that you provide to your audience. You’ll complete the first 4 pages of your pitch deck and learn how to talk to brands about your channel and why they should work with you.
Then, we will join you for the first live session with the cohort where we'll talk about how you can communicate your unique value to potential brand partners.
Through 2 videos and 3 exercises, we'll talk about key elements of your creative process that impact your audience growth and revenue potential. We’ll also look at an exercise that we use weekly in our business to pinpoint what needs to be improved in our video making process.
Over 4 videos, you’ll complete the final 3 pages of your pitch deck. You’ll learn our formula for pricing yourself, as well as how to alter your pricing as your creator startup grows. Then, you’ll discover the different ways that you can work with brands and how many videos you need to make to reach your revenue goals. We’ll also take you through our Brand Deal Financial Planner Template and show you how to predict revenue and keep track of your partnerships.
We’ll host a live session to cap off Chapter 3 and talk about finalizing your pitch deck. We’ll answer any questions you have about the curriculum up to this point and will help you feel confident about your pricing and your menu.
Chapter 4 kicks off with an overview of the pitch process. This is where you’ll figure out what type of creator you are: “Creator Operator” or a “Represented Creator”. You’ll make a list of the brands you’d love to partner with, learn how to reach out to a brand, and what to do if a brand reaches out to you first.
We’ll host a live session to talk about a brands’ motivations for working with you, negotiation levers, the emotions surrounding pitching a high number, and we’ll give you a contract template to use for your partnerships.
The final chapter of Creator Startup begins with a video about the execution phase of the pitch process. We’ll discuss the exact steps of the execution that you need to look out for, and how this part of the process could change depending on if it is “Brand-Led” or “Creator-Led”. We'll also walk through a goal setting exercise to help you stay on track after you leave the cohort.
In our final live session of Creator Startup we'll talk about how to turn a one-off deal into a long-term partnership and answer any questions you have about your creator business so that you feel confident moving forward and pitching brands.
What else you'll get...
23 Pre-recorded video modules
Creator Startup Digital Workbook
A ready-to-use brand contract template
Our brand deals financial planner
An invitation to our Creator Startup Community
Bonus Content
Our Guide to Storytelling
There are two sides to a creator startup - the business side and the creative side. For you to get opportunities to grow your business, you’ll need to learn how to tell a compelling story - something we’re incredibly passionate about. We’ve crafted this guide that breaks down how to structure a story, develop your characters, and our favorite ways to engage your audience.
The Creator - CEO Spectrum
Creators are like athletes - we all make media, but there’s a huge range of the type of content we make, the lifestyle we prefer, and the needs we have. In this assessment, we’ll help you define where you sit on the Creator - CEO spectrum, so you can learn about how to structure your creator business so that it works for you.
Hear from Creator Startup students
Creator Startup is making a huge impact in these creators’ lives.
I waited so long for Colin and Samir to finally release this 'Brand Course' they had been talking about on their channel and it was absolutely worth the wait. Creator Startup has helped me get way more clarity around what is possible in the world of brand deals and it has given me the tools that I need to achieve those possibilities. Thank you Colin and Samir for all the work and resources you put into this, I appreciate it.
I have taken many online courses, but Creator Startup is my favorite. The course content is concise, polished, and relevant. Courses often throw the kitchen sink at you; determining what is important (if important at all) is a lot of work. Colin and Samir are experts in their field and have a real knack for communicating what really matters. I highly recommend this course to anyone who is either an aspiring creator or is already working in this field.
The Colin and Samir cohort course was amazing! I gained a ton of knowledge in the past 30 days! From brand building to partnerships to talking with their lawyer, agency, and big names in the industry. This was well worth the money I spent! I'm super fortunate enough to be a part of the first ever Colin and Samir course. I can't wait for 002!
An incredible resource for anyone who hasn't quite been able to figure out the landscape for brand deals and sponsorships on YouTube.
The Creator Startup was a game-changer in leveling up my business not only for myself as a creator but also for many of my clients. So often, creators learn by doing. It was amazing to harness the knowledge Colin and Samir have amassed over their 10 years of experience to accelerate our growth. Thank you to the Colin and Samir team for an amazing experience!
I've already used the pitch deck and am closing my first large deal with a sponsor. This cohort was excellent and engaging!! The price felt a little steep when I signed up and after the first week, with the amount of content provided, I felt it was a steal! It gave me exactly what I needed to feel confident to move ahead as a creator with the basic knowledge to understand this industry.
An Aspiring Creator
A Professional Creator
A Creator Team Member
Guarantee
We've packed everything we know about building a creator brand business into this course. If you complete the course and don't think it was worth it - we'll refund you the entire cost of the course.
If we haven't met
Hey, we’re Colin & Samir
This course is for you if...
- You have already started making videos on a regular basis
- You’ve done at least one brand deal before
- You want to increase the amount of brand deals you get and learn how to increase your rates
- You want to know the ins and outs of building a creator business
- You want to build long-term partnerships with brands
- You haven’t started to make content yet
- You aren’t ready to create videos on a consistent basis
- You don’t want to monetize through brand deals
- You want to know how to go viral on YouTube
- You can’t commit 30 days to the live cohort
Go ahead, write us off.
Literally
For business owners like you, Creator Startup is tax deductible. It’s a business expense, so you can deduct 100% of the cost from your taxes.